Privacy Policy – Jen Seng

JEN SENG MEDICAL HALL

Privacy Policy

Traditional Chinese Medicine · Est. 1993 · Serangoon Central

Effective Date: 1 July 2026 | Last Updated: 1 July 2026 | jensengtcm.com

🛡 Compliant with Singapore’s Personal Data Protection Act (PDPA) 2012

At Jen Seng Medical Hall, we have built our reputation on trust and integrity over more than 30 years. We are equally committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit jensengtcm.com, make a purchase, or seek our personalised wellness advice.

CONTENTS

01 Who We Are

02 Data We Collect

03 How We Collect Your Data

04 How We Use Your Data

05 Health & Wellness Data — Special Note

06 Disclosure of Your Data

07 Cookies & Tracking Technologies

08 Data Retention

09 Data Security

10 Your Rights Under PDPA

11 Marketing Communications

12 Third-Party Links

13 Children’s Privacy

14 Changes to This Policy

15 Contact & Data Protection Officer

01 Who We Are

Jen Seng Medical Hall (“Jen Seng”, “we”, “us”, or “our”) is a family-owned Traditional Chinese Medicine business established in 1993, located at Blk 264 Serangoon Central, #01-231, Singapore 550264. We operate the online store at jensengtcm.com.

For the purposes of the Personal Data Protection Act 2012 (No. 26 of 2012) (“PDPA”), Jen Seng Medical Hall is the data controller responsible for your personal data collected through this website and our business operations.

02 Data We Collect

We collect and process the following categories of personal data:

CATEGORY	EXAMPLES
Identity Data	Full name, username or display name
Contact Data	Email address, phone number, delivery or billing address
Transaction Data	Order history, items purchased, payment method type, billing details
Account Data	Account credentials, saved addresses, order preferences
Health & Wellness Data	Health conditions, dietary needs, postnatal status, or other wellness context you voluntarily share to receive personalised product recommendations
Technical Data	IP address, browser type, device, pages visited, time on site
Marketing Data	Preferences for receiving newsletters or product updates
Communications Data	Messages sent to us via contact forms, email, phone, or in-store consultations

We do not collect or store full payment card numbers or financial account details. Payment transactions are processed by our secure third-party payment processor.

Health and Wellness Data you share with us is treated with additional care. See Section 05 for details.

03 How We Collect Your Data

We collect your personal data through the following means:

Direct interactions: When you create an account, place an order, contact us for personalised wellness advice, or reach out via our contact form or email.
In-person interactions: If you visit our store at Serangoon Central and share information as part of an in-store TCM consultation or product recommendation, that information may be recorded with your consent.
Automated technologies: As you browse jensengtcm.com, we automatically collect Technical Data via cookies, server logs, and tracking technologies.
Third parties: Analytics providers (e.g. Google Analytics) and our payment processor may share relevant data in connection with your order or site interactions.

04 How We Use Your Data

We process your personal data only for lawful purposes, consistent with the PDPA’s purpose limitation principle:

Process and fulfil your orders, including delivery and payment processing
Create and manage your customer account
Respond to enquiries, provide personalised product recommendations, and offer TCM wellness guidance
Send marketing communications and product updates where you have consented
Improve our website, product range, and customer experience through analytics
Comply with our legal and regulatory obligations under Singapore law
Prevent fraud, unauthorised access, and illegal activities on our platform

05 Health & Wellness Data — Special Note

Some customers choose to share health information with us — such as existing medical conditions, postnatal status, symptoms, or dietary restrictions — in order to receive more personalised product recommendations from our experienced team.

This information is considered sensitive personal data. We treat it with heightened care and process it only for the specific purpose for which it was shared: to help us recommend suitable TCM products for your needs. It is not used for marketing, profiling, or shared with third parties for commercial purposes.

If you share health information with us, you consent to its use for personalised product recommendation purposes only. You may withdraw this consent at any time by contacting us at jensengtcm.com/contact-us. Withdrawal of consent will not affect your ability to continue purchasing from our store.

We strongly recommend that customers with significant health concerns consult a qualified TCM practitioner or medical professional independently of any guidance provided by our team.

06 Disclosure of Your Data

We do not sell, rent, or trade your personal data. We may share your data with trusted third parties where necessary:

Logistics & delivery providers — to fulfil delivery of your order
Payment processors — to securely process transactions
IT & platform providers — for WooCommerce, website hosting, and customer support infrastructure
Analytics providers — for aggregated, anonymised website performance insights
Legal authorities — where required by applicable Singapore law or court order

Health and Wellness Data shared with us is not disclosed to third parties except where required by law. All third-party service providers engaged for operational purposes are required to handle your data in a manner consistent with the PDPA.

07 Cookies & Tracking Technologies

Our website uses cookies and similar technologies to improve your browsing experience and understand site performance.

Types of Cookies We Use

Essential cookies: Required for core functions including the shopping cart and account sessions. Cannot be disabled.
Analytics cookies: Help us understand visitor behaviour to improve our website (e.g. Google Analytics). Data is anonymised.
Marketing cookies: Used to measure campaign effectiveness.
Preference cookies: Remember your language, currency, and browsing preferences.

Managing Cookies

You may control or disable cookies via your browser settings. Disabling essential cookies may affect your ability to use the shopping cart and checkout. For guidance, visit aboutcookies.org.

08 Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, subject to Singapore legal requirements:

Order and transaction records: Minimum 5 years for accounting, tax, and legal compliance.
Account data: Retained for the duration of your active account and a reasonable period after closure.
Health and Wellness Data: Retained only for the duration of the specific product recommendation interaction, unless you have an active account with saved preferences. You may request deletion at any time.
Marketing data: Retained until you unsubscribe or withdraw consent.
Technical/log data: Typically up to 12 months.

Data no longer required will be securely deleted or anonymised.

09 Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

SSL/TLS encryption for all data transmitted between your browser and our website
Secure, access-controlled hosting infrastructure
Regular security assessments and software updates
Access to personal data limited to authorised personnel only

In the event of a personal data breach likely to result in significant harm to individuals, we will notify affected individuals and the Personal Data Protection Commission (PDPC) in accordance with Singapore’s mandatory breach notification requirements under the PDPA.

10 Your Rights Under PDPA

Under the Personal Data Protection Act 2012, you have the following rights regarding your personal data:

Access	Request a copy of the personal data we hold about you.
Correction	Request correction of inaccurate or incomplete personal data.
Withdrawal of Consent	Withdraw consent to our collection, use, or disclosure of your data at any time, subject to legal and contractual restrictions.
Data Portability	Request that we transmit your data to another organisation where technically feasible (PDPA Part VIA).
Erasure	Request deletion of your personal data where we no longer have a legitimate basis to retain it.
Complaints	Lodge a complaint with the Personal Data Protection Commission (PDPC) at pdpc.gov.sg.

To exercise any of your rights, please contact our Data Protection Officer using the details in Section 15. We will respond within 30 days. Identity verification may be required before we process your request.

11 Marketing Communications

With your consent, we may send you updates about new products, seasonal promotions, and wellness content from Jen Seng Medical Hall.

You may opt out at any time by:

Clicking the “unsubscribe” link in any marketing email
Contacting us directly at jensengtcm.com/contact-us or +65 6284 6703

Opting out of marketing will not affect transactional communications about your orders. We comply with Singapore’s Do Not Call (DNC) Registry provisions under the PDPA for any SMS or voice communications.

12 Third-Party Links

Our website may contain links to third-party platforms and websites. These operate under their own privacy policies and practices. We are not responsible for the data practices or content of any third-party sites linked from jensengtcm.com.

13 Children’s Privacy

Our website is not directed at persons under 18 years of age. We do not knowingly collect personal data from minors. If you believe a child has submitted personal data without appropriate parental consent, please contact us immediately and we will take steps to delete it promptly.

14 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable laws. Material changes will be reflected by an updated “Last Updated” date. Continued use of our website after changes constitutes acceptance of the revised policy.

15 Contact & Data Protection Officer

For all privacy-related queries, to exercise your PDPA rights, or for any data protection concerns, please contact our Data Protection Officer:

Data Protection Officer Jen Seng Medical Hall Blk 264 Serangoon Central, #01-231, Singapore 550264 Tel: +65 6284 6703 Website: jensengtcm.com/contact-us Opening Hours: Mon – Sun, 9am – 5pm We aim to respond to all data protection queries within 30 days. Unresolved complaints may be escalated to the PDPC at pdpc.gov.sg.